A campaign warns about the risk of sexual assault of ‘sugar dating’ relationships

The Protestant organization Diaconía España has presented in Metro de Madrid a campaign to warn about the dangers of ‘sugardating’, appointments to establish ‘relationships’ with people of high purchasing power and that can trigger sexual assault.

This initiative, with the slogan ‘Do you want to be a ‘sugar baby’?’, will be carried out on the billboards of the main Metro de Madrid stations, at the Moncloa Interchange through the digital screens of the station, and through an ‘online’ campaign.

With it, Diaconía España seeks to capture the attention of thousands of young people and raise awareness among the population to warn that this type of relationship between a ‘sugar daddy’ (usually male, older and with high purchasing power) and a ‘sugar baby’ (in the vast majority of cases woman, young and student) can lead to different scenarios of harassment, manipulation and even sexual assault.

The coordinator of the fight against trafficking in Diaconía España, Eva Márquez, stressed the importance of warning and reporting on practices that, “disguised as empowerment and freedom, really hide unequal and abusive relationships, in addition to posing a clear risk of sexual exploitation.”

According to the Protestant organization, Spain is the fifth country on the websites of ‘sugar dating’ with more than 400,000 people discharged. Of these, 63% are young women in university. This large increase in people seeking to be ‘sugar dadies’ and ‘sugar babies’ highlights “the need to reflect on certain practices that normalize violence, abuse and gender inequality, and that represent a clear gateway to sexual exploitation and human trafficking,” said Márquez.

See also: Is 30 Too Old to Be a Sugar Baby?

Likewise, the program, which pursues the fight against human trafficking in all its forms, will carry out in parallel an ‘online’ campaign where you can read Marta’s story: “My secret life as ‘sugar baby'”, a story based on statements by women who have been in contact with the ‘sugar’ world, as well as an explanatory infographic with the main data of interest about this serious problem in Spain.

The campaign, which will be active until the beginning of June, can be seen in the stations of Argüelles, Quevedo, Acacias, Porto, Legazpi, Príncipe de Vergara, Plaza Castilla, Alonso Martínez and Rubén Darío. As well as in the digital screens located in the Moncloa Interchange, all in Madrid.