A logo is more than just a tiny brandmark. It’s the representation of a company — its promise, goals, and mission. The more it is recognizable, the longer people will remember it. In many cases, it is the first thing people notice about a business.
Like many others, you may also want to know — how to create a relevant logo. You might be thinking about ways to take your business to the next level using your brand logo. So to lend you a hand, we have put together a list of tips that will help you create a logo that will take your business to the next level.
Know your brand first
Many people think that logos and brands are the same. But in reality, these two include more than that. Do your homework, and understand who you are as a brand. You also need to figure out what you stand for and what message/feeling your brand wants to convey. If you want your logo to connect with your audience then, it requires you to think deeply. Once you start answering these questions, your way to get an effective logo becomes easier.
Keep your logo simple
The best branding is hard to forget. There are many brands whose branding efforts get itched in people’s minds, and their logo leaves a lasting impression on them. Have you ever thought about why? It’s because they have a custom logo design that easily gives an idea of who they really are. You can do the same, pick a logo that is easy to identify and goes well with your brand.
Involve your employees
Brands that are successful never forget the contribution of their employees. In fact, some of the best logos and taglines are an outcome of brainstorming with employees! When your employees feel engaged, they dedicate themselves to your success. As a result, your customers will see it and feel it!
Give your logo a touch of emotion
Remember, your logo is the first impression about your business. Think about what you want them to feel when they see your logo. Do you want them to feel playful? Or, you want them to figure out it’s all about your brand? Find out the emotions you want to convey and use related color palettes, typography, name, etc., that strike an emotional chord with your target customers.
Start with your brand story
When you kick off your startup idea, don’t forget to share your brand story. It may take some time, but when you get it right, everything falls in place. The company name and brand story are the two most important aspects of your business. Get these two things right, and you will have your logo designed perfectly.
Make your logo memorable
When you plan to introduce your brand to the world, your primary objective is to make your brand popular, especially in your niche markets. You start branding it, which means getting it as much exposure as possible.
If you want to get exposure, make it memorable. Make something that your customers can remember just after hearing about it once.
Your logo and brand name should be recognizable and simple. When you create a brand name, try to pick a name around the founder and then give it an exciting twist. Whatever you choose, make sure it is easy to spell, pronounce, and remember. For logos, always take the help of professional designers. Focus on minimalism for your logo to be effective.
Imagine your logo in several places
How will your logo look on a coffee cup? When you create a logo, make sure you think of its intended use. Do you want it on a uniform, or do you want the logo on a business card/website? Use a mockup generator to see how your logo will appear on different products. When designing a logo, it is also helpful to think about how you will promote your business. If you are focusing on network marketing, make a logo that looks good on business cards.
Think of different scenarios in which your logo will be used, and then start the design work.
Create your logo visually remarkable with a pop of color
Earlier, we discussed the importance of colors for your logo. Using the right color is going to evoke emotions. Another way to create an effective logo is by using visual salience. It means adding a pop of color to your design. Take an example of Amazon’s logo. The pop comes from a yellow smiley-shaped arrow that goes from the letter “a” to “z.”
Create and check different versions of your logo
Assemble your marketing group to check which version of the logo your target audience is attracted to. Make sure to ask them some questions and find out what they think is attractive. Also, discover the emotion behind it and use this insight to improve your logo and name before finalizing it.
Future proof your logo & company name
Make sure the company name you choose is broad, and the logo you pick is timeless. It’s because the market and industry evolve with time. Take an example of Apple Computers that changed its name to Apple Inc. to display that they sell not just computers but iPhone, iPod, and more. Dunkin’ Donuts also changed its name to Dunkin’ as the company started offering other drinks like coffee, and its sales shot up.
Be honest with your logo
When you make a logo with the help of a designer or a logo creator, it’s important to add elements related to your business name. For example, suppose you’re a company that sells electrical products. Then, you can add elements related to it to your logo. Likewise, if you’re a brewery company, you can add icons related to that and so on.
But take note that you have to protect yourself from your competitors as they may infringe on your registered trademark. So practice trademark protection and protect your brand from stealing.
Branding is the soul of any business. Companies use it as an art to building a legacy based on a solid value, service, and connection. Your logo works as a catalyst to get your brand remembered and talked about. Once it gets noticed, your business starts blooming.